You've always had a story.
We'll teach you to
make it a song.
Not a course on software. A programme on becoming. Your voice. Your story. Your release. Your career — built with the most powerful creative tools that have ever existed.
You've opened the app.
Typed a prompt.
It sounded like everyone else.
You hit generate and got something — technically competent, utterly forgettable. Nothing like the thing you heard in your head. So you tried again. And again. And started to wonder if the problem was the tool.
It isn't. The problem is that nobody taught you the process. The process of knowing what you're trying to say before you start. The process of turning your story — your references, your history, your obsessions — into a sound that no one else could have made.
That's what this programme is.
You don't need more tools.
You need to know what you're trying to say.
Most people use AI music tools like a slot machine. Pull the lever, hope something good comes out. What comes out is exactly what you'd expect: average. Averaged from everything that has ever been made.
The artists making work that stops people — that actually moves them — aren't pulling the lever. They're directing. They arrived with something to say and they used the tool to say it.
Direction is a learnable skill. That's what we teach.
We had the same question when we started. We tested it by making five albums in a month. The authorship didn't waver. The tools changed. The artists didn't.
The instrument is ready. The question is whether you are.
This programme is for people
with something to say.
You don't need to read music. You don't need to play an instrument. You need a story, a voice, and the willingness to build something real.
Eight modules.
One complete sonic identity.
From your first idea to your first release — with a visual brand, a distribution strategy, and an audience that is actually looking for what you're making.
Not skills. An artist.
Fully formed. Fully yours.
Two ways in.
One destination.
Whether you want to move at your own pace or be pushed by a cohort, there's a path. The waitlist gets first access to both — and early bird pricing.
- All 8 modules, self-paced
- Sonic identity framework
- Release strategy playbook
- Visual identity toolkit
- Community access
- Lifetime updates
- Everything in The Programme
- Live sessions with the founding team
- Direct mentorship and feedback
- Cohort accountability structure
- Eligibility to apply to FARA Records
- 20 places per cohort — by design
- Curated resource set to begin immediately
- Framework for finding your sonic identity
- First access when the course opens
- The signal — when it's ready
- No spam. No noise.
Graduates apply
to FARA Records.
FARA Records is our synthetic artist imprint. Fully Artificial. Radically Authentic. Every artist on the label is a synthetic creation built with the same methodology we teach in this programme.
Cohort graduates who complete the programme are eligible to apply. A signed place on FARA Records means your work enters the label's ecosystem — distribution, press, promotion, and the commercial infrastructure we've built around synthetic artistry.
The programme is how you prove you're ready. The label is what's waiting on the other side.
Be first.
The drawer is opening.
We're assembling Cohort 1 now. Waitlist members are first to access early bird pricing, first to hear about the launch, and first to receive the free Sonic Identity Starter Pack.
This is not a course yet. It is a movement assembling. Add your name.
This programme is built by Raya and Jonathan White, co-founders of SPATIALx — a synthetic media company that has been operating since 2017. Raya brings over 27 years of experience in technology and creative production, including a director role at Disney, a keynote at SXSW on mixed reality, and coverage in the Washington Post. Jonathan is the philosopher in the room — the one asking the questions the industry is too cautious to ask.
Together, they built FARA Records. They created House of Emet — a heavy metal synthetic artist rooted in Hebrew scripture and the Book of Enoch — from concept to release, across five albums, in a single month. This is not a course built by people who theorise about synthetic media. It's built by people who do it, every day, from a boat called IMAGINE in the north of England.
The methodology works. We know because we've lived it. We're sharing it because we think more people deserve to.
